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Dec 11, 2019

"I define creativity as the ability to toggle between wonder and rigour - and ultimately to create novel value."

(#89) In this Human Intelligence-focused episode, Natalie Nixon, Creativity Strategist & President of Figure 8 Thinking, LLC, talks about Design-Thinking, Strategy and Change-Management. Using her "3i Creativity Framework" she outlines competing narratives for the new world ahead, and explains why creativity should be a core competency for the future of work.  



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  • Why creativity should be a core competency for the future of work.
  • The 3 elements (The “3i Creativity Framework”). 
  • Creativity as the new competitive advantage.
  • Hybrid Thinking in action.
  • “T-shaped” versus the “pi-shaped” thinker.
  • It’s a prerequisite for the 4th Industrial Revolution (the one we’re in now).
  • The 2 competing narratives for the new world ahead.
  • Why creativity is the essential foundational element.
  • The data points that fleshed this out.
  • Typical questions about creativity.



Natalie Nixon advises leaders on change management at publicly traded and privately held corporations as well as non-profits. She helps them design optimal ways to leverage creativity, sustain innovation and achieve priority business goals—resulting in happier customers and employees. Natalie is a published author (Strategic Design Thinking and INC online magazine) and a global speaker represented by the BigSpeak speakers bureau. Her public speaking invitations have included CUSP, Business Innovation Factory, 360 Possibles (Saint Malo, France), Creative Mornings, TEDx Philadelphia, The Copenhagen Institute for Interactive Design, The European Innovation Academy (Nice, France), SEB Bank (Tallinn, Estonia), FUSE and the Mayo Clinic’s Transform conference. She is a lecturer at the University of Pennsylvania in social innovation and design thinking and a Senior Advisor at Econsult Solutions. She has a background in cultural anthropology, fashion, and service design. She is certified as a foresight practitioner by the Institute for the Future and in charrette facilitation by the National Charrette Institute at the Harvard Graduate School of Design. Natalie received her PhD from the University of Westminster in design management, and her AB (cum laude) from Vassar College in anthropology and Africana Studies. She has a new book coming out in mid 2020 about the new creativity Called “The Creativity Leap”.





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